Product launch videos that look like you hired someone.
Product Hunt, your landing page, the launch thread. Record the moment of magic once, and Dolly gives you a designed shot in every shape you need.
How do you make a product launch video from a screen recording?
Record the one interaction that makes your product click, a few times, and keep the best take. In Dolly, the recording gets automatic zooms, a smooth cursor and a background you choose; add a music track and trim it to the beat. Export a 16:9 MP4 for the landing page and launch post, 1:1 or 9:16 for social, and a short muted loop for your hero section.
Who it’s for: Indie makers and startup teams preparing a launch on Product Hunt, X or LinkedIn, and anyone who needs a landing-page video.
Find the moment of magic.
The one interaction that makes people say “oh”.
How to make a launch video in Dolly.
4 steps, most of them automatic.
- Pick the magic momentThe one interaction that makes people say “oh”. Record only that, a few times.
- Make it yoursChoose a background, padding, corners and shadow. Save it as a preset so every launch video matches.
- Trim to the beatSplit and cut to the best take, add a music track, slow the key moment down and speed the rest up.
- Export every shape16:9 for the landing page, 1:1 for LinkedIn, 9:16 for Reels and TikTok. Zooms and frame follow each shape.
Settings that work, and what to avoid.
Recommended settings
- Landing page
- 16:9, 4K or 1440p, 60 fps, Studio
- Social
- 1:1 or 9:16, 1080p, 30 fps
- Hero loop
- Short muted MP4, cursor Loop position on
- Branding
- Title and end card from your brand kit
Mistakes to avoid
- A two-minute tour. A launch video sells one moment; keep it under a minute.
- Relying on sound. Feeds and landing pages autoplay muted, so add captions or text.
- A different look for every clip. One preset keeps the whole launch consistent.
- Ending your brand moment on someone else's card. Free adds a 2-second Made with Dolly card; Lifetime removes it.
One recording, every channel
Without an auto-zoom recorder, each aspect ratio means re-cropping and re-keyframing in an editor. In Dolly you pick the shape at export, and the zooms, cursor and background are laid out again for it. See social clips for platform sizes.
Loops for landing pages
A short, silent loop above the fold shows the product without asking for a click. Turn on Loop position in the cursor settings so the cursor ends where it started, export a short 16:9 MP4, and set it to autoplay, muted and looping. Dolly records what's on your Mac's screen: web apps and Mac apps.
Marketing and launch videos: questions
What's a good tool for making a launch video on Mac?
If the video is mostly your product on screen, an auto-zoom screen recorder like Dolly gets you a polished result in minutes. For motion graphics or live footage, use a full video editor and bring the Dolly clip in.
How long should a product launch video be?
30 to 60 seconds for a launch post, and 5 to 15 seconds for a looping video on your landing page.
Can Dolly export a looping video for my website?
Yes. Turn on Loop position for the cursor so the end matches the start, export a short MP4 and autoplay it muted and looping on your page.
Can I export the same video in 16:9, 1:1 and 9:16?
Yes. Record once and change the aspect ratio before each export; Dolly lays the zooms and background out again for every shape.
Is there a watermark on the free version?
There's no mark on the video itself. Free exports end with a 2-second Made with Dolly card; Lifetime (€5 once) removes it.
Related
Roll camera.
Free to use, with no time limit. Everything for €5, once.
First time: open Dolly, click Done, then System Settings → Privacy & Security → Open Anyway (macOS 13–14: right-click Dolly → Open). Once only. Installation help